I really hope interest based advertising dies. I'm not convinced it works and every time it's brought up, someone links to some study suggesting it's not partic

I really hope interest based advertising dies. I'm not convinced it works and every time it's brought up, someone links to some study suggesting it's not particularly effective. I actually don't mind ads all that much, if they're static, don't track me and are rendered server side (no javascript). Base it on the content of the page, not the person visiting. I've never clicked on a retargrted ad for sneakers that follows me to a tech site, but an ad for (for example) DataGrip on an article about SQL tooling might actually interest me!