> I think it's time we start looking at the problem differently. It's resource abuse that's the root cause, so why aren't there limits on those resources? This

> I think it's time we start looking at the problem differently. It's resource abuse that's the root cause, so why aren't there limits on those resources? This is a flawed assumption, I think. Sure, maybe _some_ people are blocking ads because all that JS and network IO eats up battery but I bet more people block ads either because they dislike advertisements generally or they dislike advertisements based on surveillance. Whether you manage to cram your ad serving code into 1Mb or 1Kb is irrelevant for the later two groups of people.