Good information, and based on that, I agree, Nielsen is doing similarly bad things, one distinction being that a child is unlikely to sign up for these service

Good information, and based on that, I agree, Nielsen is doing similarly bad things, one distinction being that a child is unlikely to sign up for these services without their parents' knowledge. I'm not here to defend Neilsen at all, but I do think Facebook has a bit more responsibility to make the right decisions here given their ubiquity, reach, AND the invasiveness of how a root certificate allows them access to encrypted traffic and even text messages (really?).