Marketing and UX Personas can be the same thing, the problem is that they are often defined for completely different touch points ( TV vs. Software) so the requ

Marketing and UX Personas can be the same thing, the problem is that they are often defined for completely different touch points ( TV vs. Software) so the requirements are different and the results are different. Mostly this is confusing for everybody, an additional factor is that most UX teams know how to work with personas and how to develop them. But most ad agencies and marketing departments don’t. This makes their personas often rather weird and unhelpful. It’s often a target group personified ( the whole target group).