Despite the unnecessary beef with the term “user”, the author seems to sugarcoat the only metric that matters at the end of the day - $$$. All of these altruist

Despite the unnecessary beef with the term “user”, the author seems to sugarcoat the only metric that matters at the end of the day - $$$. All of these altruistic reasons designers and app creators claim will help their users is just another way of saying we need more $$$. Let’s be real for a minute and admit that our job as UX designers is to figure out how to squeeze more $$$ out of users.