https://www.wordstream.com/blog/ws/2011/07/18/most-expensive-keywords-google-adwords https://www.wordstream.com/blog/ws/2011/07/18/most-expensive... if it's yo

https://www.wordstream.com/blog/ws/2011/07/18/most-expensive-keywords-google-adwords https://www.wordstream.com/blog/ws/2011/07/18/most-expensive... if it's your own brand you get quality score 10, so that cuts the price from the approx $54+ that another bidder would have to pay.