I disagree. A designer is an individual that solves problems by the use of a divergent-thought led process (A process very different to that of an engineer or

I disagree. A designer is an individual that solves problems by the use of a divergent-thought led process (A process very different to that of an engineer or MBA). They find problems, and solve them. Since solving a problem is the very pinnacle of building a business, I disagree with you that your claim that a designer is going to be useless. It seems within the Tech-World the role of the designer is skewed, to the point even designers believe that their only role is to deal with the pixels on the screen. Take a look at leading design consultancies, such as IDEO, frog and Continuum and then try and tell me that a designer's role within a start-up is 'inefficient'.