4 ms·
The goal is different though. In marketing the goal is "convince them to buy" or simply "get eyeballs." It's almost hostile to the users at times. The goal of
by tensor 8y ago
The goal is different though. In marketing the goal is "convince them to buy" or simply "get eyeballs." It's almost hostile to the users at times.
The goal of UX is to help them get something done and make them happy. So while the techniques may share ground, the intent is completely different (and new).
- davidivadavid 8y agoThat's confusing marketing with a subset of it (promotion/advertising).
- mrhappyunhappy 8y agoCmon, the goal of UX is not to make anyone “happy”, it’s to get people to be satisfied so that they come back and spend more money. You can justify what you do any way you like, let it feel good, but don’t try to pretend you are not just a cog in the machine.