> So consumers want a free lunch. It may not be logical from a site owner's perspective, but it makes sense to consumers. Note that users never visit websites

> So consumers want a free lunch. It may not be logical from a site owner's perspective, but it makes sense to consumers. Note that users never visit websites that don't exist. Websites that run ads actually exist and are profitable. By visiting the sites they're admitting that this is what they "want" ... It's a weird definition of "want" but consumers are being irrational. They say they don't want ads but they constantly go to sites that offer ads. If you ask them do they want Facebook spying on them they say no yet the line up to give their data to companies that are spying on them. Also, between two ads, if the user does click on an ad they click on the better targeted ad. So by definition they like targeted ads.