3 ms·
That only proves that users click on tailored ads, not that they necessarily want them. Perhaps many users would rather ads be unrelated to their interests, so
by bsanr2 8y ago
That only proves that users click on tailored ads, not that they necessarily want them. Perhaps many users would rather ads be unrelated to their interests, so that they would be easier to ignore. Perhaps there is an unwanted psychological burden associated with going to a website for a specific purpose, and being distracted by something that is somewhat related to their general interests, such that it becomes more difficult to use that website purposefully.
So consumers want a free lunch. It may not be logical from a site owner's perspective, but it makes sense to consumers.
- burtonator 8y ago> So consumers want a free lunch. It may not be logical from a site owner's perspective, but it makes sense to consumers. Note that users never visit websites that don't exist. Websites that run ads actually exist and are profitable. By visiting the sites they're admitting that this is what they "want" ... It's a weird definition of "want" but consumers are being irrational. They say they don't want ads but they constantly go to sites that offer ads. If you ask them do they want Facebook spying on them they say no yet the line up to give their data to companies that are spying on them. Also, between two ads, if the user does click on an ad they click on the better targeted ad. So by definition they like targeted ads.
- JoeAltmaier 8y agoI visit the movie theatre but I don't 'want' to slog through a cold parking lot or jockey at the popcorn stand for my slushy. We want the sites that offer the info we seek. Ads come and go, and when they get obnoxious we complain. Of course we do.