This is what they need to cut if they want to sell phones. Get people gaming on iOS devices and they will buy the latest and greatest hardware to get the best

This is what they need to cut if they want to sell phones. Get people gaming on iOS devices and they will buy the latest and greatest hardware to get the best experience. But if all you can play are casual games, your experience can get no better. Take a page out of Epic and Valve's book: - Cut commissions to 12% for app store purchases - Find a way to promote full-priced games, and demote free-to-play - Offer one good free game every fortnight to your entire customer base - Allow refunds within two weeks and if under 2 hours played - Sell an official Apple game controller - Offer centralised Achievements and friends - Sign up exclusive deals with the best studios - Discourage games from supporting older versions of iOS. Deprecate the iPhone 5S in iOS 13 so that developers no longer have to support that unique screen. - Focus more on battery life (including bigger batteries) to allow longer content sessions