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The cited survey was from 2012. The questions were mostly in this vein: x 64% of Americans say their likelihood of voting for a candidate they support would de
by nkingsy 8y ago
The cited survey was from 2012. The questions were mostly in this vein:
x 64% of Americans say their likelihood of voting for a candidate they support would
decrease (37% say decrease a lot, 27% say decrease somewhat) if they learn a
candidate’s campaign organization buys information about their online activities and their
neighbor’s online activities—and then sends them different political messages it thinks
will appeal to them. [This activity is common during the 2012 election.]
Nowhere in the survey did they ask "would you rather see targeted ads or random ads?"
The results are still somewhat surprising, as clearly voters are not backing up these numbers at the polls.