Not too pick on PMs or MBAs, but everything described as "bad" here is terminology from those world, not UX design. Aside from the fact that UX literally has th

Not too pick on PMs or MBAs, but everything described as "bad" here is terminology from those world, not UX design. Aside from the fact that UX literally has the word user in it, this is not the language I ever hear fellow designers use except when adopting business-oriented terms in business contexts. Most of the time those I talk to simply say "people." People looking for X, people trying to do Y. This is sematic nitpicking while simply reiterating "human centered design" talking points. There's nothing necessarily wrong here but it feels like standard Medium fluff.