The best option(for those functions) is probably filling a "Google My business" page. Has he got one? Where's you're friend's store(roughly) ? depending on the

The best option(for those functions) is probably filling a "Google My business" page. Has he got one? Where's you're friend's store(roughly) ? depending on the area, maybe there's value to some local SEO - so he would appear higher in Google and get some more customers . I'm willing to have a look. If you prefer, you can also PM me, my email is in my profile.