4 ms·

1,4 billion user-base? I wonder how they calculate this. It looks like non-unique users (devices connected). Or maybe lifetime accounts number.

• saagarjha 8y ago
  I believe it's the number of unique devices that connect to one of their services in a month, or something similar to that.
  • gdilla 8y ago
    That wouldn't be a user base though. People have N apple devices each. Could be unique appleIDs to use the appstores.
    • saagarjha 8y ago
      Since you need an Apple ID to access their services, I'm sure it's easy to deduplicate users.
• ahakki 8y ago
  According to Tim Cook on the earnings call he called it "active install base". Make of that what you will.
  • tqkxzugoaupvwqr 8y ago
    Sounds like actively used devices. Which means the number of users is lower as some/many people use more than one Apple device.
• pmontra 8y ago
  Are they counting iTunes on Windows?
  • cm2187 8y ago
    Well, he didn't say happy users.
• gordon_freeman 8y ago
  Maybe distinct count of Active Apple IDs?
• marketgod 8y ago
  Average per customer is based on the Apple ID. User base is number of devices. Don't have a quotable source though.