I guess simplicity is something relative. And your simple may by my complex. I do not do much with online banking but just some money transfers are one password

I guess simplicity is something relative. And your simple may by my complex. I do not do much with online banking but just some money transfers are one password and 2-3 clicks away. I agree google (and craigslist) are also using the simplicity of the interface to emphasize the utility of the website. The more I think I find that almost all the websites that are successful ( and my preference is only one data point) tend to have a simple interface. For example youtube has only one search box , minimized options, with two or three clicks you can access the content