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At least someone is trying to fight Amazon. And this could well become a worthy competitor. So what's really happening here? 1. FMCGs will design new packagin
by thekhatribharat 8y ago
At least someone is trying to fight Amazon. And this could well become a worthy competitor.
So what's really happening here?
1. FMCGs will design new packaging meant to last 100 or more uses. So FMCGs will basically get to sit longer on home shelves & aesthetics of packaging will play a greater role in buying decisions - expect to see the iPhones of FMCG market. The longer life of packaging would soon make it a marketing horse race.
2. Consumers will drop used products in a Loop tote, picked up by UPS for reuse. This will trigger repeat buys (and Loop is obviously providing a subscription service). That tote is nothing but Amazon Dash in new skin.
3. Loop is a joint venture by top FMCGs so Loop will have exclusive distribution for the new-skinned products - and there you get the competitor for Whole Foods buyer Amazon.
4. Green consumers could be scooped easily and others could just opt-in because of iPhone-like packaging that not only lifts home aesthetics but also eliminates ownership of secondary storage ware like soap dispensers, grocery containers, etc.