Google goes for apps you might call big and wide. Broadly useful tools that you can make intensive use of and that capitalize on Google's strengths. GMail is an

Google goes for apps you might call big and wide. Broadly useful tools that you can make intensive use of and that capitalize on Google's strengths. GMail is an example of this, but Mail is a well-known product area. Wave and Buzz were attempts to create innovative new ones. Instagram is a tiny little toy camera app hooked up to a website. It's very narrow-interest. It's not the kind of thing you wrap your workday around or rely upon.