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"Vertical integration shouldn't be considered a religious matter." Somewhat irrelevant, as Apple has demonstrated fairly convincingly that they do consider it
by ptomato 16y ago
"Vertical integration shouldn't be considered a religious matter."
Somewhat irrelevant, as Apple has demonstrated fairly convincingly that they do consider it such.
- CamperBob 16y agoThat's great, as long as their stockholders understand that they're investing in a church, rather than a corporation. (A church that actually has to pay taxes, no less.)
- lsc 16y agoReally? I would argue that switching to what amounts to commodity hardware with custom bios in a custom case is a move away from vertical integration. Now, you could say that Apple didn't fab it's own PPC chips, but the x86 mac hardware is sure a lot more similar to everyone else's hardware than mac hardware has ever been before, and it's probably saving Apple rather a lot of money. Of course, you could also argue that this trend is reversing, with the Apple platform now being driven by ARM devices that are far more, uh, custom. but you kind of have to do that right now, because the market for cellphone chipsets/motherboard layouts isn't as mature as the market for desktop/laptop chipsets and motherboard layouts. I'm just pointing out, Apple is perfectly happy to use commodity stuff, when they think that commodity stuff is better/cheaper.