Ahh thanks, I was unsure because the article mentioned it being pitcehd to advertisers at CES, so I figured it was hardware. So they want to compete with other

Ahh thanks, I was unsure because the article mentioned it being pitcehd to advertisers at CES, so I figured it was hardware. So they want to compete with other services that are burning cash trying to provide content to ensnare users like NFLX?