> but there very few people where the better y is worth the extra $xx. You did bring up Rolex, but it isn't that simple. Phones have much more variety and dept

> but there very few people where the better y is worth the extra $xx. You did bring up Rolex, but it isn't that simple. Phones have much more variety and depth of utility than watches. While a watch's quality of function will not really vary between a $15 digital one and a $1000+ one, phones' functionality will. That's part of what makes expensive phones worth it, because they have good software and quality to go along with design. > The iphone proposition is nice to have, not need to have. That assumes phones are purely utilitarian.