Snapchat ‘16’s UI is much different than Snapchat ‘18. Snapchat ‘16 was “confusing” because it didn’t hand hold you and a lot of features weee behind invisible

Snapchat ‘16’s UI is much different than Snapchat ‘18. Snapchat ‘16 was “confusing” because it didn’t hand hold you and a lot of features weee behind invisible swipes. The features were there, it was just hard to realize that they existed. Snapchat ‘18 isn’t confusing. It’s bad because they de-emphasized everything about why people used the app and instead heavily pushed their own content. It’s practically a different app with a different purpose - it’s a tabloid rag rather than a social network. Snapchat felt more personal than FB/IG, and I guess Spiegal saw all the celebs using the app and killed the goose trying to monetize that.