They did the same thing with ESL Dota 2 tournaments, I am a pretty big Dota 2 fan, but was utterly uninterested in putting up with Facebook, and nearly everyone

They did the same thing with ESL Dota 2 tournaments, I am a pretty big Dota 2 fan, but was utterly uninterested in putting up with Facebook, and nearly everyone else I am friends with in that community, and people in the wider community felt the same way. Everyone I know just watched other streamers stream it from the Valve in game client with their own commentary and production (Valve explicitly allows any streamer to stream any DOTA or CS game) I suspect ESL did serious damage to their brand by essentially being absent from the e-sports scene for basically their entire audience for the last year. Seems like a completely out of touch way to throw away a $1B.