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Most college emails from what I’ve seen use tracking pixels and magic links to track applicants’ activity. The magic links don’t need JS to work, it’s a pure se
by applecrazy 8y ago
Most college emails from what I’ve seen use tracking pixels and magic links to track applicants’ activity. The magic links don’t need JS to work, it’s a pure serverside redirect from click.[college].edu (or similar) to the page in question.
- philipodonnell 8y agoBlocking tracking pixels is fairly common I think for privacy conscious folk. In the email marketing world, not being able to distinguish recipients that are intentionally blocking tracking with recipients who are not interacting is a known issue. It's silly to group them together and use it as admissions criteria. Excluding privacy conscious users... to what end?
- j16sdiz 8y agoJust let the worst college get the worst student. What harm can it make?
- applecrazy 8y agoI think you're underestimating how many schools use this kind of tracking. It's practically industry standard. Elite schools like Harvard, Stanford, etc. along with smaller institutions all use these techniques.