5 ms·
I think its not just video for the 90 seconds. The article frames it as "according to people familiar with the matter—while you were waiting in a checkout line
by sharkmerry 8y ago
I think its not just video for the 90 seconds.
The article frames it as "according to people familiar with the matter—while you were waiting in a checkout line, trying to avoid eye contact between subway stops, or sitting on the toilet. "
I'd argue the visits are shortlived more because their visits are driven by people clicking links, watching/viewing/reading what was sent to them and closing the window as opposed to someone goign to fb.com and browsing the feed.
- bduerst 8y agoInteresting co-opted behavior from Facebook itself. People prepare to watch Netflix/Youtube/Prime in settings where they are more likely able to complete a viewing, whereas Facebook is an boredom filler to the point that most traffic generated from it has a short attention span. I'd be interested in seeing the distribution on the view times.
- sharkmerry 8y agoMe too, Facebook counts a view at 3seconds. they apparently provide a 95% metric as well to advertisers. (even that is rigged as someone can skip to the end and get it counted. (https://www.facebook.com/business/help/259313030934362 https://www.facebook.com/business/help/259313030934362) I'd love to see a comparison of those two numbers too