Well according to the article, that's exactly why they created Watch... > Although the company accounted for an impressive 45 minutes of its average user’s day

Well according to the article, that's exactly why they created Watch... > Although the company accounted for an impressive 45 minutes of its average user’s day, that wasn’t in chunks big enough to send them the ever-growing number of ads at the heart of the company’s business model > Zuckerberg and other executives decided to try to boost that number by pushing their way into a much older kind of advertising model: TV