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FTA: "The average Facebook session lasted less than 90 seconds, according to people familiar with the matter". How can you make money from people who are going
by jdhn 8y ago
FTA: "The average Facebook session lasted less than 90 seconds, according to people familiar with the matter".
How can you make money from people who are going to your site in 90 second segments? You have an ad in the beginning of your video, that's at least 5 seconds there. Assuming it's not skippable, that leaves 85 seconds at most for the rest of your video. The only kind of video that can go for 85 seconds or less are meme videos, and people who watch meme videos sure as hell don't have the patience to watch unskippable ads before watching memes.
- npunt 8y agoThe downside of decimating attention span rears it’s head.
- kjar 8y agoOr the decline of FB ad pushing machine
- edmundsauto 8y agoI wonder what the median values look like.
- jonknee 8y agoWell according to the article, that's exactly why they created Watch... > Although the company accounted for an impressive 45 minutes of its average user’s day, that wasn’t in chunks big enough to send them the ever-growing number of ads at the heart of the company’s business model > Zuckerberg and other executives decided to try to boost that number by pushing their way into a much older kind of advertising model: TV
- sharkmerry 8y agoI think its not just video for the 90 seconds. The article frames it as "according to people familiar with the matter—while you were waiting in a checkout line, trying to avoid eye contact between subway stops, or sitting on the toilet. " I'd argue the visits are shortlived more because their visits are driven by people clicking links, watching/viewing/reading what was sent to them and closing the window as opposed to someone goign to fb.com and browsing the feed.
- bduerst 8y agoInteresting co-opted behavior from Facebook itself. People prepare to watch Netflix/Youtube/Prime in settings where they are more likely able to complete a viewing, whereas Facebook is an boredom filler to the point that most traffic generated from it has a short attention span. I'd be interested in seeing the distribution on the view times.
- sharkmerry 8y agoMe too, Facebook counts a view at 3seconds. they apparently provide a 95% metric as well to advertisers. (even that is rigged as someone can skip to the end and get it counted. (https://www.facebook.com/business/help/259313030934362 https://www.facebook.com/business/help/259313030934362) I'd love to see a comparison of those two numbers too