Well, if they're aiming to solve the last-mile problem for less advantaged people, competing on price becomes even more essential. And while the standard answer

Well, if they're aiming to solve the last-mile problem for less advantaged people, competing on price becomes even more essential. And while the standard answer to this is always subsidization, I think the program needs to at the very least be sustainable from a business perspective so it doesn't become beholden to the whims of the next fiscal-hawk to take city office. I agree with you otherwise: ride-hailing is expensive and inefficient as a last mile solution. Dockless electric scooters are a great idea, and I think if the city can do a managed rollout that doesn't frustrate residents in the area (basically, the opposite of Bird), they could be great success.