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> "...its eventual success will depend two things: first, ... the price ..., and second, ... timeliness ...." it's nearly impossible to compete on those two th
by clairity 8y ago
> "...its eventual success will depend two things: first, ... the price ..., and second, ... timeliness ...."
it's nearly impossible to compete on those two things, but you're assuming that that's the problem they're trying to solve.
this program is not for you. it's for people who can't afford to buy & own a car. if you can afford a drive or ridehail everywhere, of course you'd do that, because it's faster and more convenient. this is for less advantaged people who live in the suburbs and have service jobs in the various commercial sectors of the region. and it's for people with disabilities or other impediments.
i solve my last mile problem with a variety of options: walk, bike, scooter, and ridehail, but ridehailing is my last option because it's often a poor tradoff between price and time--either it's way more costly or it takes as long as another option, between waiting and picking up/dropping off other people.
in LA (the city, not all of socal), scooters and dockless bikes make a lot of sense to me. but the scooter startups want to be in the rich areas and metro flubbed it's bike program by using docking pedal bikes (with peddle-assist rolling out now, but still docked). we just need more dedicated bike/scooter lanes, especially grade-separated ones.
- logicx24 8y agoWell, if they're aiming to solve the last-mile problem for less advantaged people, competing on price becomes even more essential. And while the standard answer to this is always subsidization, I think the program needs to at the very least be sustainable from a business perspective so it doesn't become beholden to the whims of the next fiscal-hawk to take city office. I agree with you otherwise: ride-hailing is expensive and inefficient as a last mile solution. Dockless electric scooters are a great idea, and I think if the city can do a managed rollout that doesn't frustrate residents in the area (basically, the opposite of Bird), they could be great success.
- clairity 8y agoyup, it's subsidized for low income folks. honestly, i don't think this program will last long because it's relatively expensive and can't scale efficiently. hopefully the electric scooter/bike companies figure out that a large business is literally right in front of them. it's low margin, but whoever captures it can turn around and use its scaling effects as a barrier to entry.