Friend's suggestions are highly valued, especially for large ticket tech items where the options are endless and often seemingly the same. Those who are not tec

Friend's suggestions are highly valued, especially for large ticket tech items where the options are endless and often seemingly the same. Those who are not tech-savvy have no idea what model camera, monitor, computer etc to buy. My family is always asking my advice for these things, and I'm sure if Facebook released some kind of recommended-by-your-friends product search they'd take it to quickly. Variety and freedom of choice is not always seen as a good thing, in those areas where someone has little experience of purchase.