The usage in the headline is more akin to “the company suffered a blow to its bottom line,” that is, not to literally suffer, but to endure a difficulty. That

The usage in the headline is more akin to “the company suffered a blow to its bottom line,” that is, not to literally suffer, but to endure a difficulty. That said, if you don’t live in a sub-arctic climate and don’t own the kind of outerwear rated for -15° F and below, suffering an actual injury is a very real possibility.