I don't know if this point gets brought up much, but I wholeheartedly agree. The data generated from situational A/B testing is scary. Just imagine what you cou

I don't know if this point gets brought up much, but I wholeheartedly agree. The data generated from situational A/B testing is scary. Just imagine what you could learn by looking at one viewer's choices across a range of situations that you control... While I doubt the mass-analytics is there yet, it made me shudder at the privacy implications for the future.