The lesson they learned is a perfect example of: To sell something surprising, make it familiar; and to sell something familiar, make it surprising. - Raymond

The lesson they learned is a perfect example of: To sell something surprising, make it familiar; and to sell something familiar, make it surprising. - Raymond Loewy https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/ https://www.theatlantic.com/magazine/archive/2017/01/what-ma...