4 ms·
One way they could have survived was by not cheerleading for CNN, NYTimes, Washingtonpost, etc when the big boys were demanding fb, google, etc censor content a
by porpoisely 8y ago
One way they could have survived was by not cheerleading for CNN, NYTimes, Washingtonpost, etc when the big boys were demanding fb, google, etc censor content and instead drive traffic to "authoritative" sources ( AKA themselves ).
People forget that smaller media firms like Buzzfeed, Vox, Huffpo, etc all thrived under a neutral FB, Google, etc. Remember when these companies were supposed to be the "new media"? What changed?
Buzzfeed did this to themselves. They demanded that fb, google, etc censor and pick favorites and they chose the big boys over buzzfeed.
What buzzfeed didn't realize is that their competition isn't infowars, breitbart or foxnews. Nobody who read those sources would ever waste their time on buzzfeed. Their competition was the NYTimes, CNN, MSNBC, Washingtonpost, etc. Now that buzzfeed has successfully helped these large media companies get preferential treatment with FB, Google, etc, there is really no room for buzzfeed. The big boys took buzzfeed, vox, huffpo, etc's market share. I bet these large "authoritative" companies are seeing a rise in traffic and increasing ad revenue. I wonder where that increase is coming from? Infowar fans? Highly unlikely.
- malvosenior 8y agoThis is a very astute take. Buzzfeed had its interests more aligned with Breitbart than the NYT all along. Yet they continued to attack not just Breitbart but everything within a political event horizon surrounding it. There were arguments that Buzzfeed was attacking it's potential readers for political reasons to their own detriment. I think the meme "get woke, go broke" hints at this. The question is why did they and so many other new media outlets let ideology get in the way of their own success?