From a branding perspective, that seems like it would be doomed to failure. They can capture some of the younger demographic but completely alienate anyone who

From a branding perspective, that seems like it would be doomed to failure. They can capture some of the younger demographic but completely alienate anyone who already who already pays for the news. For example, I personally find Buzzfeed News articles to be more sensationalist than most reputable newspapers, but that's probably because I subconsciously am more skeptical of anything that comes out of buzzfeed.