A number of HN comments have pointed to the internet-native advantage Buzzfeed (BF) had, and that the layoffs are disconcerting or puzzling in this respect. It'

A number of HN comments have pointed to the internet-native advantage Buzzfeed (BF) had, and that the layoffs are disconcerting or puzzling in this respect. It's a fair and natural point. However, there are a number of fundamental shifts occurring as the digital economy grows as a percentage of the total economy. Many companies misaligned to these on-going shifts will either change or go under. Shouldn't an internet-native company already be well aligned to these shifts? Not necessarily. For instance, one of the shifts underway is the increasing transience of markets. That is, markets are created, undergo change, and die-off at an accelerating pace. This is just one fundamental shift underway, there are others, and companies will not exist very long if merely a portion of the company is aligned for this new environment.