One hundred percent correct. When he said, “If Retweet equals Member of Strategy Group, add to midmorning direct message queue.” “If Silverlight press confere

One hundred percent correct. When he said, “If Retweet equals Member of Strategy Group, add to midmorning direct message queue.” “If Silverlight press conference transcript feed contains question from Mary Jo Foley, route to broker queue with Unload flag.” And so on. ...I started cracking up. Expecting general consumers to configure the logic behind their social stream is just a hilarious failure to understand how people socialize. Email filtering is and will always be a power user feature. The same goes for any feature where you have to configure a set of rules. Most people do not like, care, or want to do such a thing. Press a button and feed me! Accept, Ignore, Like!