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It's only easier if you're entering a greenfield industry, with no saturation. IE. the internet in the late 90's, or the App Store in 2007. In any new industry
by AznHisoka 8y ago
It's only easier if you're entering a greenfield industry, with no saturation. IE. the internet in the late 90's, or the App Store in 2007.
In any new industry, there's always very low-hanging fruit ideas to pursue. Like restaurant reviews (Yelp) or an app to track your calories (MyFitnessPal). It was also easier to market it because more people had the need for those types of products back then, and thus willing to try it. Now? Nobody will listen to you unless you have a truly compelling, original product ("Oh, that's been done already. I don't want to hear about it")
And SEO and ranking in Google for competitive keywords was much easier in the 2000's, even as late as 2008. 2010-2011 was when things started to turn, and became insanely competitive.
- onion2k 8y agoAnd SEO and ranking in Google for competitive keywords was much easier in the 2000's, even as late as 2008. 2010-2011 was when things started to turn, and became insanely competitive. If your approach to marketing is "Google will send me enough traffic to succeed" then you've already failed.
- AznHisoka 8y agoWhen did I say that? Search traffic is a major part of marketing (along with PR, word of mouth, ads) for lots of companies, including public ones (tripadvisor, yelp, zillow, demand media). And to dismiss it is simply delusional.
- zrobotics 8y agoBut if I have already heard of a business from their marketing, and I can't find them on the first 2 pages of Google, then that marketing spend was wasted. Yes, SEO can't be the entire marketing plan, but it is critically important.