My take from this is: Know your users. Know what features they use the most and make those prominent. Every other feature is noise. Don't hide stuff for UI /

My take from this is: Know your users. Know what features they use the most and make those prominent. Every other feature is noise. Don't hide stuff for UI / design / style sake. Use #2 point to make that decision. Make it extremely easy for power users to decide what features they want to show. Last point not mentioned in the article. Customizability comes with a price - it makes it easy to screw things up. So include a UI reset button - either globally or for categories.