Absolutely, there are many companies whose pricing model is designed to maximise the money they make from you without being what I'd call "fair". That's their p

Absolutely, there are many companies whose pricing model is designed to maximise the money they make from you without being what I'd call "fair". That's their prerogative though, they're a business after all. As for the coffee, I buy it for at work, so it's just me, and I know I'll be at work every day, again, a model that suits me. My "home coffee" I buy as and when, and don't use a subscription model, because it's a different requirement. I guess this is one case of a single person needing two separate pricing models for the same product.