> “I don’t want the cognitive overhead of constantly trying to decide if it’s worth a little bit of money to purchase or rent a specific piece of content.” But

> “I don’t want the cognitive overhead of constantly trying to decide if it’s worth a little bit of money to purchase or rent a specific piece of content.” But you already engage with this decision-making overhead when deciding what to watch and not watch. It’s built into any viewing system whether it’s all-you-can-watch after entry in a portal or not. Also I hardly believe you never purchase on-demand content at all, especially since no combination of subscription services currently covers everything, and large chunks of content still can only be purchases in an on-demand fashion.