3 ms·
> It puts the tools of mass propaganda in reach of ordinary people. But this is exactly what we're saying is not new. It only appears new to some because the
by Amezarak 8y ago
> It puts the tools of mass propaganda in reach of ordinary people.
But this is exactly what we're saying is not new.
It only appears new to some because the 20th century was characterized by both expensive, government-licensed mass media (radio and television) and by the consolidation of the media industry. These factors had the effect of taking media access away from the common man and giving authority to a new set of gatekeepers, as well as (we've increasingly seen), the government, which the media depends on, and which is also much more easily able to control the output of the media than previously.
In the past, there was an incredible proliferation of newspapers, not by any means all or even mostly owned by the rich, and even the common man could afford to take out an ad or have some pamphlets printed. By doing this he could easily achieve obtain a regional and even a national audience.
And in pre-printing press societies, most non-state news traveled by word of mouth, which was free and could not be controlled by the state except with difficulty. You might object this wasn't mass media, but the objection is moot - one person speaking in the Assembly in Athens was sufficient to move the entire state.
It appears that Internet media is quickly moving toward the 20th century model - owned and controlled by a small contingent of very wealthy men. The difference is that yes, the content is produced by the people, rather than generated by an editor and his staff, but nevertheless, it's clear that with government and established media pressure, social media networks are all too happy to control what opinions are allowed on their platform.