>Now if being the mayor gave me coupons or discounts, then I'd have more of an incentive to check in more often at more places. Seems to be the direction they'

>Now if being the mayor gave me coupons or discounts, then I'd have more of an incentive to check in more often at more places. Seems to be the direction they're headed in. I've noticed more restaurants in my area having their location tagged with something like "show this to your server for a free appetizer" and the like recently. SCVNGR actually seems to have the most prominent tools for this kind of thing and does the best job up playing up the game aspect by throwing in some fun challenges, but just doesn't have the user base to be relevant, unfortunately.