> they can do it, regardless of the quality of the content itself. Yes they can do it but, not without consequences. I thought Bird Box was pretty lame and giv

> they can do it, regardless of the quality of the content itself. Yes they can do it but, not without consequences. I thought Bird Box was pretty lame and given a dozen experiences like these, it'd completely destroy their reputation for putting out decent content for me, and I'd unsubscribe in a world where non-original content was an important factor. (and looking at the media landscape, with content companies creating their own platforms, or publishing on competing platforms, that world is becoming more and more a reality). It's a bit like saying that Apple can create a big software hype by pushing an iOS 13, just by pushing it as a notification on 1.3 billion iOS devices. But if iOS 13 is complete rubbish, they can only perform that 'trick' a few times before they lose customers. That plus, one can wonder if they can actually do it. Bird Box indeed took on meme status, me and my gf only watched it because it showed up as a joke on our feeds about 20 times and we had nothing better to do one night while eating food and decompressing from work. There's plenty of netflix content that pretty much bombed, despite showing up for weeks on end on the Netflix front page whenever I logged in. This felt more like the Flappy Bird of movies, a gimmick, a meme, not the next Harry Potter or Game of Thrones that turns people into long-lasting fans of your content.