(SPOILERS AHEAD) > "...if Netflix wants to make any of their original content one of the most-watched media events of the year, they can do it, regardless of t

(SPOILERS AHEAD) > "...if Netflix wants to make any of their original content one of the most-watched media events of the year, they can do it, regardless of the quality of the content itself." birdbox isn't the first promoted original content. it certainly drives success, but ultimately to get 45 million views, probably more than 2x all of who have ever seen game of thrones (16 million is their highest rating ever), is big. I did think the movie was kinda derivative, a mix of the happening and vanishing on 7th street, but its still a must watch if you are into horror. every game in town is 2nd guessing their models, because they are extremely outdated. Comcast's (NBC etc) entire model is based around market share - broadcast television. Hollywood is around big box office high spending action movies to make global sales. These is fine in some senses, but it means there are types of content we havent seen much, and while Netflix could satisfy niche customers, it was generally thought that it couldn't compete with large budget content producers. Now maybe it can, and that requires content providers to re-think. >"The idea is that Netflix was able to coerce more than half of its subscribers to watch this film. That's crazy. The result, as we see in the article, is a tidal-wave of Bird Box achieving near-meme status. How does that feel to someone who does not have a Netflix subscription? What big joke/story are they missing out on? For only $14.99 a month, they can win social acceptance by being "in the know" of the current big thing." for the longest time, ironically this has been hbo, especially with game of thrones. i feel like they must be paying reporters lots of money to go on about it so much, because its not really watched by that many people - compared to how much its talked about.