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I don’t think I buy this analysis. In what sense is Bird Box a “box office smash?” Only Netflix can know the impact the film made on their bottom line, and even
by baddox 8y ago
I don’t think I buy this analysis. In what sense is Bird Box a “box office smash?” Only Netflix can know the impact the film made on their bottom line, and even that internal analysis is difficult to do, especially in the short term.
In other words, I’m saying that yes, Netflix can fairly easily promote a film and get millions of people to watch it, but that doesn’t mean they have a magical sustainable model. If they were to consistently flex this muscle with content people don’t like, it’s pretty obvious things will turn out badly for them.
- trevyn 8y agoThere’s a difference between content people “don’t like” and content with a mediocre, but broadly acceptable level of quality. It seems like the real magic is the capability to make a particular piece of content the “thing that prople talk about”, and so you watch it just so that you’re able to talk about it in conversation, because it’s part of the social consciousness.
- notatoad 8y ago>In what sense is Bird Box a “box office smash?” the article you're commenting on makes a pretty thorough case for why it is a box office hit.