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They do have a third option: unobtrusive ads.

• scarejunba 8y ago
  Those are worth very little when untargeted.
  • seslaire 8y ago
    Quite the contrary: https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exchanges-europe-ad-revenue/ https://digiday.com/media/new-york-times-gdpr-cut-off-ad-exc.... Discussed on HN: https://news.ycombinator.com/item?id=18920079 https://news.ycombinator.com/item?id=18920079
    • scarejunba 8y ago
      The NYT is a different story. There's a critical mass after which it becomes worthwhile to just target your audience. I doubt these guys are at it. Don't believe me, though. Talk to ad execs (spending money on this) or ad ops (using the money on this) and see what they think. In fact, since you won't have the GDPR hassles if you go untargeted, you should consider following this thesis to its logical untargeted exchange conclusion because with CCPA and GDPR you could push the targeted guys out of business and that's a many billion dollar market. If you're convinced of your thesis, then you're on the cusp of mega money. Good luck.