I agree. That was my first reaction and I suspect most visitors will be in the same boat. I like the simple design of the landing page and in the context of a

I agree. That was my first reaction and I suspect most visitors will be in the same boat. I like the simple design of the landing page and in the context of a hackernews visitor, I might click through to see more of the project. I almost certainly wouldn't signup in the context of being a potential customer.