Facebook did things no one else did like allow you to import your hotmail contacts. They rolled out in small batches. At one point you needed a .edu email. T

Facebook did things no one else did like allow you to import your hotmail contacts. They rolled out in small batches. At one point you needed a .edu email. The press was great. Facebook did so many things right marketing-wise in the beginning.. even now they always seem to be on the cusp of the next wave.