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This article tells about Seymour's many failed attempts to get investors onboard, but nothing - not one word - about the inventor selling prototypes himself. Y
by apo 8y ago
This article tells about Seymour's many failed attempts to get investors onboard, but nothing - not one word - about the inventor selling prototypes himself.
Yes, producing 100K units will require serious capital. But producing a few units and test-marketing them on Amazon should be well within reach.
There are so many ways to do this. For example, how about starting with a signature edition, produced as a series of 10 units. The guy's had crazy media attention. There are people who know about him and who might be willing to buy a first-run as a collector play or simply to fund a man with relentless drive.
I suspect the investors and other companies he's pitching to see this and that's why they refuse to invest. They don't believe Seymour is the man to bring the idea to market.
And they may be right.
Seymour can solve this problem by:
1. switching focus to marketing;
2. bringing on an associate who is focused on marketing.
- onli 8y agoWhy marketing? According to the article, he already had the orders coming in via email, that's enough publicity to start. Some others here said it already, but he could have just accepted the orders, start manufacturing a small batch and sell them. Why was that impossible to do? The article is completely lacking that detail. Why the focus on getting an investor?